Monday, July 14, 2008

Search Engine Optimization and SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Web site promotion is achieved with effective search engine optimization of your website for top listings in search engines. This process is termed as Search Engine Optimization. Today, Yahoo! And Google are considered the Best Search Engine. To achieve best results, the web site promotion must be done in Internet’s Best Search Engine’s i.e. Yahoo! and Google. There are other best search engines like Altavista, AOL, Lycos etc. Your web site promotion is done in these major search engines as well..

Search Engine Optimization services encompasses consultation, keyword research, copywriting, website redevelopment, creating incoming links, submitting to search engines and finally, reporting on optimization results. Submit Express is dedicated to the high standard of SEO that major search engines demand. They offer SEO services with guaranteed top results based on your keywords. See testimonials from our satisfied clients. Service details.

Having top search engine listings is important for any company. A good search engine ranking results in many visitors and sales! Without any top 20 ranks you probably spend a lot of time and effort on your site, without anybody ever being able to appreciate it!

Posted by Surya at 09:08:46 | Permalink | No Comments »

Search Engine Optimization Process

All phases of projects MUST conform to a proven SEO process to be successful. Initial and ongoing monthly analysis, modification, testing, and reporting are necessary. Our professional SEO analysts deliver quantifiable results.

Search Engine Optimization Process, Steps and Tips

Prime Visibility customizes each SEO campaign to meet your specific needs. However, the following basic processes are used for each of our clients. We have found that these steps are essential to making your website successful in the near and long-term.

Step 1:  We prepare a Primacies Analysis that shows us the condition of the website at the beginning of the pre-client process. It is reviewed with the client’s marketing team and usually their webmaster.

Step 2: We either meet the client in person or set up a conference call. We will determine the site’s specific goals and target markets and success-measurement tools.

Step 3: Using a variety of techniques and Internet-based tools we research, analyze, and determine the most relevant and targeted keyword and keyword phrases for the business or organization.

Step 4: The client reviews a suggested list of keywords, selects those that are most appropriate and approves the targeted keywords for inclusion in the SEO program.

Step 5: We then do a thorough analysis of the site. This is another level of in-depth analysis beyond the Primacies step. We examine site structure, navigation, site map and other elements that may hinder search engines crawling and indexing your pages. We will suggest changes to file name conventions and new page names where appropriate.

Step 6: We will go through the site and determine which web pages need copy changes in order to better target the approved keywords. Search engines LOVE copy [written content] on the pages people see.

Step 7: Once client approves the pages to be changed, our copywriters will either write or edit the pages based on the targeted keywords.

Step 8: We create Meta tags, Title tags and ALT tags that target your keywords. This is done on an individual page basis depending upon the page content - not repeated from homepage tags.

Step 9: We test the site to see if all applications are working correctly. We test the site from ‘outside sources’ to ensure the changes are visible from other entry points to the site.

Step 10: Once site is approved, we will begin the process of manually submitting your website to the search engines and directories. We will monitor closely the inclusion of the site pages into each search engine index.

Step 11: We will be able to begin tracking positive results almost immediately. Some of the search engines and directories take approximately 5-10 weeks after the site submissions to become listed and ranked.

Step 12: If necessary, we will perform a short-term modification to the site’s content to improve results.

Posted by Surya at 09:06:28 | Permalink | No Comments »